The last few years have seen a marked change in the way businesses grow and develop. While a standard pattern still exists, many industries are seemingly created or populated overnight. Engineering, programming, green energy, even some unique new areas like cryptocurrency and virtual reality, are seeing astounding growth patterns.
It’s a reflection of increasing demand that appears in the blink of an eye. The current workforce is always just enough until a new product, service or capability ups the ante. Not only are its creators growing, but so are millions of other businesses.
As much of this growth relates to technology and the many ways we send and receive messages, the demand for marketing experts has grown just as fast.
With new ways to reach your audience being developed each day, in addition to the still-successful “traditional” marketing tactics, there are endless opportunities. If you know how to take advantage of them.
Like we’ve seen time and time again, with great success comes plenty of competition. Companies want the best and brightest, those who immediately stand out to them. But in the slush of recent grads, seasoned pros and the occasional career jumper, it can be hard to get noticed as a beginner.
If you’re having trouble standing out from the crowd, here are tips to help you begin your marketing career.
Get some easier experience
For every agency or company with an open position, there are ten businesses dying for help, but may not be able to take on a full-time marketing employee.
Internships, nonprofits and small businesses are a great foundation for working as a freelancer. While internships may not always cover bills, odd jobs that still add to your portfolio can still support you while you learn the ins and outs of being in an actual marketing department.
Use your skills for daily life
At this point, companies assume that any member of their marketing department is a writing and social media expert. We’re the generation born on the computer and with the easiest access to technology than any to come before us. Why wouldn’t we be?
Many of us take these skills for granted and don’t really put in the effort when it comes to personal social media profiles or portfolios, but that’s all wrong. Companies will already be investigating your social media presence, so give them impressive content or a braggable following to admire. Not only is it something you’re already doing, it shows how much you know your stuff.
It’s almost a given point by now, but marketing organizations exist in nearly every city. Getting involved in your local chapter and meeting other professionals is a short walk from being offered a job. You’ll build relationships and get an inside connection on who’s hiring.
Ready to begin searching for your first marketing job? Visit Monikl today.